The obvious answer is rarely the right one.

An AI company building applications that refuse the obvious.

Now building
Taana
Based in
India · Applied AI
The Against Obvious mark, cast in metal

Our thesis

Ideas for what's next

Project 01 · In development

Taana

Taana's mark, the Devanagari letter ta
Discover

01What we do

Against Obvious is an applied AI company. We design and ship products that start from a contrarian question and end in software people use every day.

    02Work

    What we're building

    03Founder

    Vivek Vishal

    Founder, Against Obvious

    Vivek learned to build by taking things apart: code first, then robots, then aircraft. Against Obvious is where he builds the AI products he kept waiting for someone else to make.

    VV

    Mission

    Build AI applications that start from the question nobody else is asking, and ship them until people use them every day.

    Vision

    A world where the most useful technology comes from refusing the obvious answer.

    04Investors & partners

    Early, and building in the open.

    We're a founder-led applied AI studio shipping our first product. If you back contrarian teams building for India, or want to build with us, we'd like to talk.

    Beta waitlist

    Join the beta

    We'll email you when the beta opens.

    We use your name, email and city only to send the beta invite and to see where interest comes from. We don't share them. To be removed, write to hello@againstobvious.com. Privacy notice