Our thesis
An AI company building applications that refuse the obvious.
Our thesis
Project 01 · In development
01What we do
Against Obvious is an applied AI company. We design and ship products that start from a contrarian question and end in software people use every day.
02Work
03Founder
Founder, Against Obvious
Vivek learned to build by taking things apart: code first, then robots, then aircraft. Against Obvious is where he builds the AI products he kept waiting for someone else to make.
Mission
Build AI applications that start from the question nobody else is asking, and ship them until people use them every day.
Vision
A world where the most useful technology comes from refusing the obvious answer.
04Investors & partners
We're a founder-led applied AI studio shipping our first product. If you back contrarian teams building for India, or want to build with us, we'd like to talk.